Bet365 and Skybet Are Inaugural Partners for Perform’s Opta

• Bet365 and SkyBet announced as launch partners for Perform’s new real-time data solution
• Opta allows players to obtain important breakdown in real-time
• Partnership to drive value for players and business

Perform, a data-driven sports betting platform, has teamed up with established bookmakers Bet365 and SkyBet to introduce its latest data service, Opta Fast Player Statistics Feed.

SkyBet and Bet365 Work with Real Data Solutions

Perform has partnered with Bet365 and SkyBet for its latest sports betting, data driven solution, Opta Fast Player Statistics Feed. Bet365’s the second-largest tax contributor in the UK, with the company’s boss being the best-paid female professional in the world.

As the name suggests, the tool will break down the game in real-time and player-by-player, going through important metrics, such as passes, shots, tackles and other sport-specific metrics.

There are two ways interested parties can access the data, the official press statement specified:

• Partners can ingest Opta’s data directly
• Partners can also use third-party pricing services, such as Sportcast and Bananch

Bet365 and SkyBet are the first gaming & sports betting companies to adopt Opta’s offer, signalling the platform’s potential.

Perform SVP Betting John Harlow has highlighted the inherent benefits of this solution, including:

If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game.

Goals are still the determining metric whether a team is performing well, but this is all supplemented by additional factors, such as the frequency of shots and probabilities of one team scoring over another.

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Mr. Harlow had the following to add: “The new Opta feed has given a way for operators to create compelling new player-focussed experiences that occur throughout the 90 minutes. It’s a new level of entertainment for their customers, even throughout a 0-0 draw.”

Perform CCO Andrew Ashenden further explained that the platform would guarantee reliable data for in-play trading and betting.

Based on Mr. Ashenden and Harlow’s account, a lot of effort has gone into creating the platform, and a lot more is allocated to collecting reliable data. Both think that the industry would benefit from an innovative product that would ultimately brush up the customer experience.

SkyBet and Bet365 are two of the most recognizable names in the sports betting market. Their choice to endorse the platform would signal others to look into Opta, driving revenue for Perform.

Both SkyBet and Bet365 are committed to customer protection and providing the most detailed and accurate data possible. Inspired, another gaming company, recently renewed its existing partnership with Bet365.

Amid the tightening regulatory context at home in the United Kingdom, brushing up on the credibility of the betting data and giving customers even more ways to make fact-based decisions is a boon to bookmakers.