William Hill and Penn National Team up in Nevada

• William Hill and Penn National Gaming are about to launch sports betting offer in M Resort Spa Casino
• Regulatory approval from the NGCB still needed
• William Hill continues to expand its footprint in Nevada and the US

William Hill and Penn National Gaming have been working together on a number of properties. The latest initiative between the two companies features the M Resort Spa Casino in Nevada. Following an expansion of their existing partnership in 2018, the companies are prepared to work together for the future of the property.

William Hill to Take Control Over M Resort Spa Casino in Nevada

Nevada’s M Resort Spa Casino is located Henderson, not so far from the Mecca of all Western gambling, Las Vegas. The property is about to get even more attractive with William Hill now awaiting regulatory approval to take control over the property’s sports and race books, adding distinct options for sports fans.

William Hill Promises Stronger Profits by 2023

William Hill and Penn National will be launching in May, hoping to provide customers with land-based wagering options as well as live betting and William Hill’s own authentic mobile betting solutions.

With the Nevada Gaming Control Board (NGCB) going through the deal and should they clear it, as expected, William Hill will deploy its expertise to provide M Resort Spa Casino with the fetching sports betting that will bring it more customers.

Commenting at the prospect of expanding with M Resort, William Hill US CEO, Joe Asher, had the following to say:

We are excited to expand our partnership with our friends at Penn National to operate the sports book at The M. It is a fabulous property, serving the Henderson and Southern Highlands areas, as well as guests from out of town, and we look forward to bringing our market-leading product to these customers.

William Hill and Penn National Gaming have been working together since August 2018 in a bid to expand their partnership and introduce William Hill’s award-winning sports betting product to Penn’s land-based properties.

It has been part of William Hill’s strategy in the United States to expand by partnering with esteemed brands and land-based properties across the USA. Penn National owns gaming venues in Mississippi, Pennsylvania, and West Virginia.

With all of these states looking into sports betting and expansion option for 2019, William Hill is well-poised to leverage its expertise and expand into important markets. Despite a small dip in the company’s financial performance, William Hill is well on schedule to achieve a double-digit growth.